Every year Samsung refreshes its smartphone lineup, and 2025 is no exception. From powerful flagships to foldables that redefine portability, the latest Samsung phones are packed with performance, durability, and AI features that make everyday use more intuitive.

If you’re in Kenya and wondering which Samsung phone to buy this year, or whether upgrading makes sense, this guide breaks it down. We’ll cover the new Galaxy S25 series, the innovative Z Fold 7 and Z Flip 7, and why buying from Mobi Express, a trusted online store in Kenya, is your best option.

The New Flagships: Galaxy S25, S25+, and S25 Ultra

Samsung’s Galaxy S25 family sets the tone for 2025. These devices build on the strong foundation of last year’s S24 range but refine the experience with more powerful hardware and smarter AI features.

• Galaxy S25 and S25+: Perfect for everyday users who want a beautiful display, smooth multitasking, and reliable cameras. They balance price and performance without going overboard.

• Galaxy S25 Ultra: The true flagship. This phone combines everything Samsung does best into one device.

Why the Galaxy S25 Ultra Stands Out

The Ultra is where Samsung flexes its muscles. It comes with the Snapdragon 8 Elite for Galaxy, a processor designed on a 3nm architecture that delivers more speed while saving energy. Combined with Samsung’s Galaxy AI features, it can summarize notes, translate languages in real time, and enhance photography without you lifting a finger.

Photography is a highlight: a 200 MP primary camera, improved zoom lenses, and better low-light performance mean clearer photos whether you’re snapping Nairobi’s skyline or capturing family moments in Mombasa. Add a titanium frame and durable Gorilla Armor, and it feels as premium as it performs.

For Kenyans who want the best of the best, the Galaxy S25 Ultra is arguably the smartest choice.

The Slim Contender: Galaxy S25 Edge

Midway through the year, Samsung launched the Galaxy S25 Edge. It’s the company’s thinnest Galaxy S phone to date at just 5.8mm. Despite its slim build, it doesn’t compromise on features. You still get the high refresh rate display, the same fast processor, and reliable cameras.

The Edge is a great fit if you want a stylish phone that’s easy to carry yet powerful enough to last for years. In a market like Kenya, where users often keep their phones for 3–4 years, this balance of style and longevity makes sense.

The Foldables: Galaxy Z Fold 7 and Z Flip 7

Samsung continues to lead the foldable market, and 2025 has seen the arrival of the Z Fold 7 and Z Flip 7. These devices are slimmer, lighter, and more practical than ever.

Galaxy Z Fold 7

This device is like carrying a phone and tablet in one. When folded, it works as a regular smartphone. Open it up, and you get an 8-inch AMOLED display perfect for multitasking, reading, or watching videos. The Fold 7 also comes with up to 1TB storage, the same Snapdragon 8 Elite processor, and powerful cameras.

It’s expensive, yes, but for professionals and creators in Kenya, it’s almost like having a laptop in your pocket.

Galaxy Z Flip 7

Compact, stylish, and fun, the Z Flip 7 is for those who love portability. It now features a larger outer display, meaning you can reply to messages, check notifications, and even use some apps without flipping it open. Inside, you still get a flagship-quality screen and performance.

For young professionals or anyone who wants a stylish device that stands out, the Flip 7 hits the sweet spot.

Availability and Prices in Kenya

So, how much do these phones cost in Kenya?

• Galaxy S25 Ultra: Ranges from about KSh 117,500 to 131,000 depending on storage.

• Galaxy Z Fold 7: Priced around KSh 210,000 to 224,000.

• Galaxy Z Flip 7: Starts at around KSh 145,000.

• Galaxy S25 and S25+: Typically between KSh 95,000 and 115,000.

These prices may vary depending on promotions and availability, but they give a good idea of what to expect.

Why Buy from Mobi Express in Kenya?

Buying a phone like the latest Samsung is a big investment. That’s why where you buy it matters just as much as what you buy.

Here’s why Mobi Express is a smart choice:

• Genuine products: You get original Samsung devices with a valid warranty.

• Transparent pricing: Prices are listed in Kenyan Shillings—no hidden fees or import markups.

• Convenient delivery: Whether you’re in Nairobi, Kisumu, or Eldoret, Mobi Express delivers to your doorstep.

• Flexible payment options: With M-Pesa and card payments, buying is simple and secure.

• Local support: If you ever need help, you’re dealing with a local team, not a distant overseas seller.

Should You Upgrade Now?

If you’re still using a Galaxy S21 or older, the upgrade to an S25 or a foldable will feel huge. You’ll notice faster speeds, better cameras, and longer battery life.

If you’re on an S23 or S24, upgrading depends on your needs. The AI features, titanium build, and improved cameras on the S25 series may tempt you, but your current phone is still solid.

For foldable fans, the Z Fold 7 and Flip 7 represent the most practical versions yet, making 2025 a great year to jump into foldables.

Samsung’s 2025 lineup is impressive. The Galaxy S25 Ultra leads the way with unmatched power, while the Z Fold 7 and Z Flip 7 show just how far foldable phones have come. Whether you want performance, style, or innovation, there’s something for everyone.

In Kenya, buying through Mobi Express ensures you get authentic devices at fair prices, delivered right to your doorstep.

So, is it worth buying the latest Samsung phone in 2025? If you value cutting-edge tech, longer-lasting performance, and the peace of mind of buying from a trusted local store, the answer is a confident yes.

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Frequently Ask Questions

1. Where can I buy the latest Samsung phones in Kenya?
You can purchase Samsung phones from authorized Samsung stores, Safaricom shops, major retailers like Jumia, or official Samsung dealers across Kenya.

2. Are Samsung phones in Kenya covered by warranty?
Yes, all new Samsung phones purchased from authorized dealers in Kenya come with an official 12-month warranty covering manufacturing defects.

3. What is the price range of Samsung smartphones in Kenya?
Samsung offers a wide range—from affordable Galaxy A-series starting around KES 15,000, to premium Galaxy S and Z-series priced above KES 100,000.

4. Do Samsung phones in Kenya support mobile money services like M-Pesa?
Yes, Samsung smartphones in Kenya are fully compatible with M-Pesa and other mobile money apps, making payments and transfers seamless.

5. Can I get genuine Samsung accessories in Kenya?
Absolutely. Original Samsung accessories such as chargers, earbuds, and cases are available at official Samsung stores and authorized dealers nationwide.

6. Is after-sales service available for Samsung phones in Kenya?
Yes, Samsung Kenya provides reliable after-sales support through service centers in Nairobi, Mombasa, Kisumu, and other major towns.